Development of ideas.

I thought I would have a music download rather than a free CD as this meets my target audience requirements, as more than 90% of my audience have access to the internet at home, a download would be more suitable since it is this form of consumption that is become largely dominant.

The V festival is a popular events and normally in the upcoming months to this event, other popular magazines such as NME have the V festival line ups, so my having the 'inside scoop' which a event very popular with my audience would have my magazine more favourable.