M- The medium is a magazine.
I- Clubbing and nightlife style
G- Dance, House, Rnb
R- Having begun 1982 in the UK, it covers dance events, and reviews music and club nights. Mixmag has coined terms and phrases to describe genres and conventions within dance music.
A- Most young people 18-25 approximately.
I- The first issue was printed on February 1 1983 as a 16-page black and white magazine published by DMC — the DJ mail out service. Has an audited circulation of 30,159, beating most other magazines in its genre including DJ weekly.
N- The 'i' in the title always stays the same, the masthead is always in the same font, mostly same colour scheme used, same fonts used, always have free Cd's, nearly always have hooks on nightlife and clubbing, hooks and cover titles are placed in the same places etc.
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